Sep 13

SMS 2.0 makes an unconvincing pitch

Written by Vero

The ever-eloquent Peter Ha from CrunchGear writes a post entitled “SMS 2.0? Wha? Huh? Noooooo!”.

Via TechTicker, Peter uncovered UK’s Affle (come again?) and India’s Airtel’s masterplan to spruce up the SMS advertising landscape with some 2.0 technology of their own. How does it work?

There is a cache of ads and content stored on the phone which is periodically update during the day (through a background action via GPRS). Each time the user opens his messaging window, an initial item—which could be a content or an ad—is pulled from the cache based on the user relevance. To enhance user experience this item is usually a relevant content (approx 75% of times)

I don’t think any relevancy could make up for the kind of interruption they’re suggesting. I’m usually in a rush when I want to send a text message, the last thing I need is an extra obstacle to getting my message through to a friend!

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This entry was posted on Thursday, September 13th, 2007 at 12:39 pm and is filed under Mobile devices, On the Radar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.