The digital divide
There’s a new Digital Divide in our world. I’m not referring to the oft-quoted divide between the digital haves and the have-nots, but the increasing divide between the mobile device world and the desktop world that exists for most of us. This was brought home to me recently when I tried to figure out the easiest way to synch my photos and music between my Nokia N95 and my MacBook Pro.
I’ve started taking a lot more photos on my phone since I became an N95 user. The 5 megapixel camera is pretty good for snapshots when I don’t have my Sony camera with me. I’ve also starting filling up my 2GB card on the Nokia with music. Making sure that our Taptu search engine works really well for the widest spectrum of music artists has had the pleasant side effect of leading me to discover a lot of new music.
Coincidentally I spotted a blog announcement of Nokia’s new “Nokia Multimedia Transfer” program for Mac OS X users. I installed it more in hope than expectation of a good solution. My experience in the past of the quality of Nokia’s old PC-to-phone synch products hasn’t been good: over-complex UI, unreliable, and often causing knock-on problems with other synching products on Windows that used to work just fine.
Surprise, surprise. It installed fast, had a great UI, it worked, and so still do all my other Mac synch programs. Someone who really cares has engineered and tested this. And to think that Nokia with their spotty record on Windows synch solutions put all this effort into the minority Mac OS X audience. I’m guessing that now the blogger community is so important to Nokia, and so many bloggers use Macs that they made it a priority.
But there is still a Digital Divide. When I invoke a synch, the Nokia program prompts me to install a USB cable to link my N95 to the MacBook, so I have to fumble around in a drawer to extract it from the tangle of 5 other cables and plug it in before the Nokia app thinks I’ve gone away. If I don’t do this, it reverts to Bluetooth and my transfers take so long that I’m worried I’ll miss any incoming calls while its happening.
Despite all of Nokia’s focus on investing resources to solve the mobile to desktop sync problem (surely it must be to ward off the impending threat of Apple and the iPhone – Apple are great at this stuff) the user experience breaks down at its weakest point – finding the physical cable. Maybe Nokia should be trying to do this synching over the faster WiFi link.
If it’s this hard to do music and photo sync well on the N95 with a special Series 60 application where Nokia have invested special and extraordinary effort to make sure it works, just think how much harder it is to do it well on feature phones where you don’t have the luxury of a special application. For most of us out there, our mobile is joined to our PC only by a very thin and awkward straw. Yet on the Web these sorts of everyday connectivity issues were solved years ago. At Taptu, we’re thinking hard about we could couple mobile search to mobile share to ease this new Digital Divide.
[Image source: ZDNet]



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