Back from Mobile 2.0 San Francisco

by Steve on Oct 18

Steve presenting at Mobile 2.0

Just arrived back from Mobile 2.0. Some quick impressions:

  • The mobile internet scene is very active in the US. Several neat new services announced at Mobile 2.0. The US mobile internet startups are very well linked in to the blogging community here in Silicon Valley.
  • Despite this, the US mobile Web community frets about its lack of visibility compared to the Web 2.0 community: “we’re still here in the basement of the Hyatt”.
  • 3G coverage is very limited in the US GSM networks. If you want mobile internet to work fast you only really have 2 choices today:
    subscribe to Verizon or Sprint on CDMA, or use WiFi. Sadly, these are the carriers that have been most restrictive about off-portal mobile browsing.
  • Off-portal traffic only represents 10-20% of all mobile Web traffic here in the US, compared to 40-60% in Western Europe, but the percentage is growing steadily quarter by quarter.
  • The iPhone is everywhere in the mobile early adopter community: maybe 50% of the audience at Mobile 2.0 were carrying one.

During the after-event drinks, I had the chance to talk at length with Oliver Starr and Russell Beattie. Russell had some great tips for growing Google Mobile referral traffic. Oliver put me onto Yubnub and ShareThis. He shares our enthusiasm for the concept of mobile search and share. It also turns out that he was a former professional road and world cup mountain bike racer… cool!

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2 Responses to “Back from Mobile 2.0 San Francisco”

  1. Holy Moly » Blog Archive » Taptu - mini Search for mini Screen`s ? Says:

    [...] The mobile internet scene is very active in the US – Dies nicht nur Uebersee, sondern auch im deutschen Lande . Dies aber nur nebenehr, denn einen kleinen Mehrwert erscheint mir Taptu aufweisen zu koennen. [...]

  2. Daniel Appelquist Says:

    Thanks again for choosing our Mobile 2.0 event for Taptu’s public debut. It was great to have you all there. The more I use Taptu on different platforms, the more I realize how sophisticated it is, both back-end and user-experience-wise. Very cool and very Mobile 2.0. :)

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