Top 10 mobile devices used on Taptu this month
Over the past few months, it’s with great fascination that we’ve gathered, watched and analysed all sorts of stats on Taptu traffic. Did you know that the video for Bon Jovi – Always was one of the top shared items in recent days? Getting back into our 90’s power ballads, are we?
As for what phones you’re using to browse through our wide collection of 90’s soft rock (and much more), you surprised us there as well. Head to head at the top of the race are Motorola and Nokia phones; Motorola forms a large part of the US marketshare, but I was still surprised to see it top the list! Meanwhile, Nokia and – with a far smaller marketshare – Sony Ericsson have pretty good default browsers, are popular in our key UK and European markets.
As an aside, before you jump to tell me, we know as well as you do that Opera isn’t a device manufacturer but the stats were interesting enough to throw them into the list.
A further surprise for me was to see how high the Blackberry devices ranked and how, sadly, the iPhone only made it to #14! I can’t wait to see how much (or how little) the balance between these two phones will change when the much-anticipated 3G iPhone is released.
Taptu Top 10 Mobile Devices this month
| Device | % Share |
| Motorola | 30.0% |
| Nokia | 28.5% |
| Sony Ericsson | 13.8% |
| LG | 6.2% |
| Opera | 5.8% |
| Samsung | 5.3% |
| KWC | 3.4% |
| SCH | 2.8% |
| Blackberry | 1.6% |
| ZTE | 1.0% |
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May 19th, 2008 at 12:30 pm
It’s interesting to compare your stats with those from AdMob – http://www.admob.com/s/solutions/metrics – their top 5 globally are Nokia (26.4%), Motorola (20.7%), Samsung (10.4%), SonyEricsson (10.3%), RIM (6.6%).
The general theme is similar, but perhaps you’re covering slightly different markets or regions, have you any country or regional breakdowns of your data? In AdMob’s data Moto have a huge US presence and close to none in all other regions.
May 19th, 2008 at 12:37 pm
Always great to see stats like these. Surprising to see Moto ahead of Nokia, fairly US-centric crowd perhaps? Also, where does the iPhone come in the rankings?
May 19th, 2008 at 1:07 pm
Well, they don’t call me Captain Obvious for nothing but isn’t there significantly less need for specialized mobile search on the iPhone? Google works great and indeed it’s built directly into the iPhone Safari UI. I haven’t used a Blackberry in a year (i.e. pretty much exactly how long the iPhone has been available…) but it used to have a hopeless browser and desperately needed the kind of UI attention you guys are offering.
Maybe iPhone users are more interested in the specialized domain of your search rather than UI? If that’s the case then it would be interesting to know how many use Taptu on the desktop.
May 19th, 2008 at 1:20 pm
Mark, as an iPhone user, I can only speak on behalf of my little self, but I find mobile services are still very useful.
Main reason? Slow as molasses 2G connections mean that the lean mobile pages are sometimes the fastest way to get to an answer. Granted, the beautiful iPhone screen is great for surfing desktop sites, but mostly when armed with wi-fi – even EDGE is frustrating.
However, the game changer will be the 3G iPhone, should it arrive in the near future.
As for your second point, we do hope iPhone users find our content interesting enough in itself regardless of connection speed
May 19th, 2008 at 3:57 pm
It would be interesting to see the models listed, and not just the makes, just a thought.
June 10th, 2008 at 1:58 pm
Isn’t SCH the same as Samsung? If so that’d leave them in 4th place on about 8%