We’ve all been reading and watching intently the latest iPhone rumours, all with different perspectives on the issue.

Marc, one of our user interface designers is most interested in the size of the device (you know men, always got size on their mind…):

“I find the current iPhone model just a little too cumbersome, so I love the idea of a slender iPhone that I can stick in my jeans pocket and just forget about, as covered by Jeremy Horwitz on iLounge. Sure, the upcoming smaller 2.8″-screen model is just a rumour at this point, but it would be a sensible move from Apple – the iPhone can’t be all things to all users. A product family makes complete sense to me.

If you’re an existing iPhone user you may have spotted a new version of our interface we just released into wild. It was our mission to create a rich, usable experience that is complementary to the iPhone’s native UI. We couldn’t help ourselves from sprinkling in some fancy Apple-style widgets in there. Just go to taptu.com on your iPhone to check it out.”

Meanwhile, I’m most excited about the faster 3G connection (assuming O2 doesn’t mess customers around). I unfortunately live in the middle of nowhere, where EDGE generally isn’t available, which means that I often find myself following a link on Twitter, which leads to a YouTube video, just to get a pop-up telling me that I must be on EDGE or wi-fi to be able to watch it.

On wi-fi, the iPhone’s a total gem, a great browsing device. Not so great on the input, even with my small hands, so the thought of an even smaller iPhone doesn’t appeal to me. On EDGE, it’s quite acceptable, but unleashing full HSDPA speeds in that device would make it even better. I don’t think I’ll be swapping my 6-months old iPhone for the 3G one purely on the speed factor, but if new features which I can’t get through software updates appear, you may find out I’m first in line for the new one.

Are you at all interested in the next iPhone release? Sick of the rumours already? Got your own theory on what’s coming up next?

This afternoon, you may have noticed that the Taptu service, as well as the blog, suffered from a short downtime period. We’ve now chased the gremlins out and have resumed normal service!

Lubna Dajani and David Harper invited me to participate in a panel session at Mobile Monday New York on April 28th. The subject was Mobile Analytics and Social Search. About 100 people attended the event in the gleaming Samsung Experience Center in the Time Warner Building at Columbus Circle, and one of the attendees, David Berkowitz, liveblogged the session.

Several people posed me questions on mobile social search. Here are a couple of them, together with my answers.

Why can’t existing desktop search engines meet the mobile challenge?

Well, they are trying to meet the challenge, because there are 27m searches a day already on mobile. But this is just 2% of the volume of desktop search, something is wrong. There is too great an emphasis on showing PC web results on devices that can’t consume PC web pages very well.

How can marketers and SEOs take advantage of social search?

The truth is that today it is very difficult. But there are a couple of early initiatives underway that will change this. At Taptu, we have recently created a search API for mobile content site owners. Moblr, a European mobile social networking site, have integrated this API into their service, to give their users access to the huge range of free mobile content that is contained within the Taptu search engine index.

At Yahoo, the new open SearchMonkey initiative will let site owners bring in some aspects of social search, which may or may not be applicable to mobile.

While in New York, I couldn’t resist the $20 tourist ride to the top of the Empire State Building. The last time I did this was 29 years ago, during my first visit to Manhattan. This time I visited at night, and the cityscape was just as awesome.

I can’t imagine a chemist walks around thinking everyone else appreciates chemistry the way he does. Yet I’ve grown so used to being surrounded by fellow bloggers, Twitterers and Firefox users, I’ve been known to forget that outside of my fun geek bubble, people are still using Internet Explorer, visiting websites rather than using RSS feeds, and are utterly uninterested by the latest web app’s private beta. Like a massive distortion field, I assume that because all my immediate friends and colleagues have the latest gadgets, it’s fair to extrapolate that everyone else does. It ain’t so!

However, looking into my crystal ball, I can see that things are changing. Sharing is becoming so easy and effortless that, in a NYT article, Nokia said “it surveyed 9,000 consumers last year and concluded that by 2012 one out of every four consumers will create, edit or share entertainment with friends, instead of getting it from traditional media outlets like television or movie studios.”

In the US, according to Forrester’s Groundswell Social Technographics Profile (erk, such a painfully dull name for otherwise pretty cool information!), certain segments of the population are already blowing those numbers out of the water. Already, 39% of 18-24 year olds and 30% of 25-34’s are labelled as content creators, while in the UK, they’re 19% and 10% respectively.

With moves like Vodafone’s decision to include 500MB of data to all new monthly contracts, concerns over data tariffs are going to disappear over time and getting your phone out to capture that unmissable clip to share to YouTube, Qik or Flickr will become second nature! If an image is worth a thousand words, these snap videos will be worth a million, whether you’re just looking to share it with your family or, like yours truly, to hoards of readers.

So go on, pick your weapon and start sharing! Yes, even you, mom! It isn’t just for kids and geeks anymore.