Survey of Taptu users: The mobile web is full of newbies
Since August, we have been surveying Taptu users, asking them to answer a few questions on how they use the mobile web. We’ve gathered some very interesting results and we wanted to share a few highlights.
Of the 2,500 respondents, over 52% have only recently started using the mobile web, telling us they have been using it for three months or less. These figures confirm just how important it is for mobile sites to be user-friendly, easy to use and fast, since these new users are making their mind up about the mobile web. Give them a poor user experience and they may run away, never to come back. Give them a great experience, and you’ll see your user base grow quicker than mushrooms after the rain!
An overwhelming majority of 75% of users said their favourite content was multimedia, looking for images, audio and video on the mobile web. With unlimited data tariffs becoming more common, the mobile web isn’t just about reading the news or checking the weather in an emergency, it’s also about being entertained by the same quality content we can find on the web!
Our users are a curious bunch: 57% have previously downloaded a game, ringtone or some music to their mobiles, with half of them having paid for the download. Whatever the payment method, mobile commerce is becoming more ubiquitous and effortless, with more users happy to make a transaction on mobile.
In terms of demographics, a majority of respondents are between 19 and 35 years old, but there is a surprising balance of age groups. What can we say, Taptu isn’t just for kids, adults need their entertainment fix too!
In this survey powered by Winksite, our respondents provided us with insight on what they want on the mobile web and how they use Taptu and, armed with that knowledge, we can continue to develop a product that meets their needs.
Rather than produce a large yearly survey, we love to do short, simple surveys on a regular basis, as we do with our usability testing sessions. We’re also not too fond of spreadsheets and serious graphs (well, except for our stats guy, he seems to love them!) so we hope you like our pie chart above.
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December 5th, 2008 at 1:39 am
[...] From taptu’s blog, “taptology”: In this survey powered by Winksite, our respondents provided us with insight on what they want on the mobile web and how they use Taptu and, armed with that knowledge, we can continue to develop a product that meets their needs. [...]
September 11th, 2009 at 3:26 pm
In today’s technology driven world, shoppers are looking online for the products and services that they need. Businesses large and small must have a presence on the Internet if they are going to continue to grow in their market share.