Mobile Search Engine Taptu Provides Users Fast and Mobile-Friendly Search Alternative

Cambridge, UK – June 2, 2009 – With more than one million searches daily and 3.4 million unique users in April, mobile search engine Taptu is delivering the most user-friendly mobile search by eliminating the frustrations and hassle of desktop search engines on mobile devices.  Taptu recognizes the importance of delivering a high-quality experience to its users by providing an easy and seamless search consisting of only mobile-friendly results and the opportunity for users to share and discover new content.

With the increase in Taptu searches, users have made it clear that there is a distinct need for a mobile-only search engine with results best viewed on mobile devices,” said Steve Ives, Founder and CEO of Taptu.  “I am excited by the exponential growth of Taptu searches and proud of the team for reaching this milestone.  We’re looking forward to expanding our footprint in the mobile search market with the upcoming launch of the Taptu iPhone application.”

Taptu improves mobile search by resolving one simple question: If a Web site does not work well on a mobile device, then why should it show up in a mobile search?  Taptu only crawls the mobile-friendly web and users are only presented with relevant sites that are optimized for viewing on their mobile devices.  Furthermore, Taptu provides users with a visual preview of each site in their search results, enabling them to determine if the site is relevant to them before selecting the result.  Taptu understands that mobile search isn’t always about finding the needle in a haystack, and discovery is an essential part of the Taptu service with recommended related searches and “Top Searches of the Day.”

“Consumers are increasingly using mobile devices to access the Internet, resulting in a subset of the Internet optimized for mobile use,” said Andreas Bernstrom, COO of Taptu.  “Therefore, it is vital to have a search engine that meets this demand and can provide users with an easy and enjoyable experience in this mobile subset.”

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