Taptu iPhone Search App Allows Users to ‘Flick’ Through iPhone-Friendly Search Results and Discover New Content

Cambridge, UK – June 16, 2009

Key Facts:

• With over 1 million daily searches, Taptu is revolutionizing mobile search by providing iPhone users with the best search interface, search results optimized for viewing on the iPhone and the ability to easily share results and discover new content.
• Taptu today announced the immediate availability of its iPhone app that improves search on the iPhone with an easy-to-use interface and iPhone-friendly search results.
• Performing a search on an iPhone can be a frustrating task, as the results are the same as those received on a desktop search and may not be viewable on a phone, for example a Web site running on Flash.  Additionally, results are provided in long lists and multiple pages.

Key Features of the Taptu App:

• iPhone-Friendly Results: Taptu’s iPhone app only provides results that are iPhone-optimized, which eliminates the hassle of resizing, pinching and refocusing sites.
• Flick Don’t Click: Instead of scrolling down a list of search results like on a desktop, Taptu iPhone app users flick through the visual previews of the results produced by Taptu horizontally (the same way that photos are viewed on the iPhone).  The visual preview slides lets users quickly navigate through results and select the one most relevant.
• Search Multiple Platforms: In addition to providing comprehensive search engine results, Taptu’s iPhone app allows users to filter search results and find information from specific source or types, for example Twitter, Wikipedia, blogs or videos.
• Share Your Results: Taptu’s iPhone app lets users to easily share results via Twitter, Facebook and email.
• Discover New Content: Taptu understands that mobile search should help users’ expand their outlook and has made discovery an essential part of the app by presenting recommended and related searches including charts, lists and “also try’s.”

Quotes:
Steve Ives, founder and CEO of Taptu: “With iPhone-search continuing to grow, it is vital to make search as simple as possible while providing users with the most relevant content on their devices.  Taptu’s iPhone app allows users to quickly and easily search through iPhone-optimized results in an intuitive and visual interface. The launch of the iPhone app is a huge step for Taptu, as the app addresses a key need for iPhone users.”

Availability:
The Taptu app is now available for free download in the iPhone App Store and is compatible with all versions of iPhone and iPod touch.  If you’re the owner of a mobile or an iPhone-optimized site, then ensure you’re on Taptu by submitting your site here.

Links:

• Follow Taptu on Twitter: http://twitter.com/taptu
• Join Taptu’s Facebook group: http://bit.ly/woxVg
• See Video of the Taptu app on YouTube : http://tinyurl.com/ktkg4p