Taptu expands its partnership programme by providing search functionality for mobile video portal ZooVision

London, Dec 10th, 2008 – ZooVision, US-based free streaming mobile video portal, has replaced its existing mobile search provider with the award-winning, social search engine Taptu. ZooVision has chosen Taptu to enhance its offering by providing first class search experience and super fast search results.

The partnership allows ZooVision viewers to have the best possible mobile experience when searching for media such as music videos, anime, cartoons, video podcasts, audio podcasts and to stream live video directly to your mobile phone, within the Zoovision portal. Taptu finds the relevant and mobile friendly content fast, which encourages users to return and trust in the ZooVision brand.

Steve Ives, CEO of Taptu says: “This is an exciting time for Taptu; this is our second partnership announcement in the last six weeks. It’s great to see more and more publishers are recognising the value of social search. They see how the proposition delivers a great user experience, which naturally cultivates loyal users.”

Sean Berner, CEO of ZooVision says: “Our subscribers are always interested in a service that delivers the right results. Taptu understands what’s popular amongst ZooVision users and is purely designed for mobile – this puts it in a perfect position to offer relevant results, fast! Our existing provider didn’t offer this kind of innovative approach so we have replaced them with Taptu.”

Taptu search goes live on ZooVision site on December 10th.

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Contact
Gemma Griffiths
Racepoint Group
gemma.griffiths@racepointgroup.com
+ 44.208.752.3205

About Taptu
Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.

Taptu is available directly to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs.  Partners can leverage the power of Taptu’s fast mobile search engine to enable their users to search on-portal content or the broader mobile web. Moreover, as the mobile advertising market develops, Taptu is assisting their partners in readying themselves to earn revenues from mobile search via sponsored links advertising.

Taptu is available by visiting http://taptu.com on any internet-enabled mobile phones with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova.

About Zoovision
“Based in Kalamazoo, Michigan, ZooVision is redefining the way people use their wireless phones to access entertainment by streaming on-demand video/audio customized to the mobile experience. The company is committed to providing mobile customers with free cutting-edge content of the highest quality delivered seamlessly to their mobile phone and wireless PDAs.”

We also use “ZooVision a free streaming mobile media portal” as a shorter version that can work at the beginning of a release to put things in context.